Health Check Results

The results are in….

Glenn and his team have taken the time to personally analyse your Instagram profile and have made the following discoveries and recommendations….

Profile Picture

Analysis

Profile Pic is a logo on black background

Recommendation

 I love that you are using a logo for your profile pic so well done there. I do however think that after visiting the website, the black background isn’t consistent with your brand. I feel like a logo similar to the banner on your website with a lighter background would work much better for your instagram and give more consistency between your IG and website.

Bio/Description

Analysis

 Love the description/bio. Needs a call-to-action to website.

Recommendation

The bio is short and punchy and layed out really well. I see you have a call-to-action to a mobile number but I would add a call-to-action at the bottom of the bio to direct your customers to your website where they can shop online. For example; “Visit Website to Shop Online” or “Shop Online Here…” or “FREE LOCAL DELIVERY. SHOP ONLINE (with emoji pointing down towards website)”

I’m happy to explain this more over the phone/zoom if we need to.

Story Cover Images

Analysis

Story highlights in use.

Recommendation

Well done with your story highlights. I definitely think that adding a cover image to each highlight will really help to lift the professionalism of your profile and work to give your profile a more consistent theme.

Content

Analysis

Consistent posts in newsfeed and stories. Some hashtags being used. Images look quite nice.

Recommendation

Recommend adding a little more body to your text in your newsfeed to give more context behind the post. Is there a story you can tell about each piece and how it came into the store’s possession? This could work well to engage more viewers. 

Also consider asking a question to encourage more comments and feedback. 

I recommend using more hashtags with each post with a maximum of 30. This will help to gain more reach within your specific niche.

Grid

Analysis

Grid looks ok but could benefit from a filter.

Recommendation

 I recommend looking into running your images through a filter which can help to give your images across your grid a more consistent and professional feel. Lightroom is an app we recommend among others. I’m happy to have more of a chat with you about this step to explain further.

Engagement

Analysis

Replying to the majority of comments coming through which is great.

Recommendation

Nice work engaging with your followers. Keep this up as it will pay off in the long run!

Let’s do something with these results….

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Imagine what your Instagram could be if you really took control…..