Health Check Results

The results are in….

Glenn and his team have taken the time to personally analyse your Instagram profile and have made the following discoveries and recommendations….

Profile Picture

Analysis

Profile pic is the Acai Brothers logo.

Recommendation

Leave unchanged.

Bio/Description

Analysis

Description looks good, however there are a few things I’ve noticed which need some attention.

Recommendation

Add a call-to-action to encourage customers to order online. Use the web link for your specific store rather than for the whole franchise. Consider adding a phone number?

Story Cover Images

Analysis

Three story highlights. Holiday Trading, Menu and Coming Soon.

Recommendation

Recommend adding more highlights to give your audience a deeper look at your products and to help categorise your different offerings.

Some examples would be:

Acai Bowls

Smoothies

Coffee

Raw Treats

Staff favourites

Our community

Content

Analysis

Posting in newsfeed every few days or so. No stories at time of health check. Hashtags need work.

Recommendation

Let’s work on ramping up your newsfeed so you are posting at least once every day. Same with stories but aim for 4-6 stories per day. The highlight examples can give you some ideas on what your story content could include.

Let’s also work on adding more hashtags. Aim for 25-30 hashtags with each post to gain a better reach. Include your local locations and popular hashtags in your niche.

Keep using your call-to-actions in the description to encourage customers to order online via the link etc.

I also think a great way of getting more content is to encourage your customers to tag you and share. This is great social proof. Especially for stories.

Grid

Analysis

Grid looks ok. Could do with a stronger theme to make it look more professional.

Recommendation

I’ve noticed that some of the images in the newsfeed are from other Acai stores which is ok but I’d recommend running your images through a filter to try and get more consistency and a stronger theme.

Test out the Lightroom App and find a filter which works for you. This is how all the professional profiles keep a consistent theme.

Engagement

Analysis

Great engagement with comments.

Recommendation

Keep up the great work replying to customer comments. This will pay off big time when it comes to building your audience.

Let’s do something with these results….

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Imagine what your Instagram could be if you really took control…..