Health Check Results

The results are in….

Glenn and his team have taken the time to personally analyse your Instagram profile and have made the following discoveries and recommendations….

Profile Picture

Analysis

Profile Pic is Company logo.

Recommendation

This looks good. I would recommend leaving this the same.

Bio/Description

Analysis

 Description/Bio has a short and simple sentence about Escape Ergonomics. Needs a call-to-action and potentially more info regarding Office Furniture in particular.

Recommendation

I’d recommend keeping the description the same but I’d also like to find out more about what your core offer is with regards to office furniture. Something like “Office Furniture Specialists” added to your title or in the bio.

Also I recommend adding a call-to-action to encourage your audience to click through to your website. For example “See our full range here…” just above your website url.

Also without an address it’s not clear where you ship to or where you are located. I’d recommend looking at this also.

Story Cover Images

Analysis

Needs story highlights.

Recommendation

I would recommend using story highlights to showcase your different offerings. You can categorise them into different product lines. For example “Office Chairs” “Meeting Chairs” “Lounge Suits” etc.

This will give your followers a deeper look into what you do and keep them on your profile longer.

Content

Analysis

Image quality in newsfeed is great. Last post was from last year. Need to ramp this up as well as stories.

Recommendation

I love the quality and professionalism of the images being used. We just need to work on posting more in the newsfeed. Ideally you would aim for daily newsfeed posts and 3-6 stories.

Some hashtags are being used which is good but I’d recommend using more. Use up to 30 hashtags with each post to gain more reach in your niche. Also add in a call to action with each post to encourage followers to go through to your website to find out more.

There is most likely a way we can link your instagram to your website so that users can tap the image and click through to your site from there which would be ideal.

Grid

Analysis

Newsfeed quality looks relatively consistent.

Recommendation

Keep using these quality images. They look nice and professional. I would consider adding some more images of people using the furniture as this helps to add social proof and will soften the newsfeed which is a little dry at the moment without a human element.

Engagement

Analysis

We need to work on replying to comments from followers.

Recommendation

There are some comments from followers which would be great to get a response from you. Replying to your followers can be a great way to really build a strong and loyal following particularly in the early days. This will pay off massively down the track.

Overall it’s a good start, let’s chat about it in more detail when you get a chance. Glenn.

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Imagine what your Instagram could be if you really took control…..