Health Check Results

The results are in….

Glenn and his team have taken the time to personally analyse your Instagram profile and have made the following discoveries and recommendations….

Profile Picture

Analysis

Company Logo

Recommendation

The Company logo works well as the profile picture for the account.

Bio/Description

Analysis

Description is short and to the point. Mentions Brandon MB multiple times. Link goes to store website. Links address to google maps.

Recommendation

The description is good but could do with some minor tweaks. It seems like guitars are your main instrument in the store. We feel like leaning into guitars as your main focus with Instagram will help you to really build your community. For example in your description you could say something like “Home to some of the finest guitars in Canada” etc.

Consider removing your address from your description as you already mention Brandon in your title and your address is linked in google maps. You could use this real estate to say something else about your store

Story Cover Images

Analysis

No story highlights at the time of health check

Recommendation

We recommend adding story highlights to your profile. This will help to categorise your stories and give your followers more content to engage with.

For example “Pedals” “New Stock” “Vinyl” etc

Consider adding a logo or image to the highlight badge to give a consistent theme/style

Content

Analysis

Great frequency of posts. Over 2000 posts in the newsfeed which is great.

Descriptions need more text as well as more hashtags.

Posts consist of guitar photos

Recommendation

You have a lot of posts in your newsfeed and are posting fairly consistently which is great. Continue to aim for 1-3 posts per day if possible and add more text with each post. I would like to see more features about why this guitar is so good etc.

Also consider asking a question to encourage more engagement.

We recommend using more hashtags with your posts. Aim for 20-30 hashtags. This will help your posts reach a wider audience.

Some of your posts are quite professional while some are better suited to your stories. Aim for 6-10 stories per day. They don’t have to be perfect, just document your day-to-day. When some new stock comes in for example, post a story about it. Try to keep your newsfeed for more professional photos.

You have some nice high-end guitars. I would like to see more of these types of posts. It will help to establish you more as the guitar experts as there’s nothing your guitar followers love more than seeing beautiful guitars!

If you have portrait mode on your iPhone use this to get a nice blurred background effect and try to use a similar background to create a theme/style

Grid

Analysis

Grid looks ok but could improve

Recommendation

Your newsfeed will improve with a stronger focus on guitars. This will create a strong theme for users when they land on your profile

Engagement

Analysis

Some engagement with followers via comments but this could improve

Recommendation

Work on responding to every comment your followers leave. This will help to build a stronger relationship with them and will also help to build your community.

Let’s do something with these results….

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Imagine what your Instagram could be if you really took control…..