Health Check Results

The results are in….

Glenn and his team have taken the time to personally analyse your Instagram profile and have made the following discoveries and recommendations….

Profile Picture

Analysis

Profile Picture is the Heartbreaker Guitars logo.

Recommendation

Keep it as is

Bio/Description

Analysis

Description is well written and describes what Heartbreaker Guitars’ offers in a fun way.

Recommendation

Consider describing what sort of musician you are; eg rapper. This helps to identify with a more specific audience

Story Cover Images

Analysis

Four story highlights at the time of health check. These could do with some work as most highlights contain just one story. One highlight is actually called “highlights”

Recommendation

This is one area which could dramatically improve your profile. Story highlights can be a great way to categorize your key offerings so that your followers can see exactly what you offer and also have the ability to go deeper into each offering to find out more. 

We recommend removing the current story highlights and adding new highlights centred around your key offers. They could be focused on the key brands of guitars you offer or the different services you offer or both! Some highlights could include for example “Guitar Repairs” “Vintage Guitars” “PRS” etc.

Consider adding a logo/image to the cover of each highlight to give your highlights a particular theme/style.

Content

Analysis

Posting in newsfeed daily or multiple times per day. Nice work!

One story at the time of health check.

The written content for each post is quite brief and could be expanded with more hashtags used as well.

Some guitar images look professional and high-quality while others are stock images with a white background and are more suited to stories rather than the newsfeed

Recommendation

Great work with your frequency of posting. Aim for 3-5 posts in your newsfeed per day and 6-10 stories. This will help to get your content out there to even more eyes. 

We recommend expanding your written content to include some key features of each of the guitars posted. Also consider asking more questions when you post to encourage more engagement from your followers.

Aim to use 20-30 hashtags with each post to achieve maximum reach within your target market.

We also recommend continuing to take your own photos over the stock images. Consider using a similar background for the majority of your guitar photos to give a consistent style and feel. The stock images with white background can be posted in your stories rather than your newsfeed. This will help to give your newsfeed a more professional look.

Grid

Analysis

Grid looks ok but could look better with a stronger focus on higher-quality images.

Recommendation

As we mentioned above, keep the newsfeed centred around high-quality guitar images and use your stories for everything else. This will give your newsfeed grid a more professional look and feel.

Engagement

Analysis

Responding to some comments from followers but more work to be done here.

Recommendation

We recommend responding to every comment left by your followers. This will go a long way to building stronger relationships with your followers and ultimately help you to build a larger guitar community on your profile.

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