Health Check Results

The results are in….

Glenn and his team have taken the time to personally analyse your Instagram profile and have made the following discoveries and recommendations….

Profile Picture

Analysis

Profile Picture is of the Kaos Music logo.

Recommendation

Leave as is.

Bio/Description

Analysis

Bio describes all of the offerings at Kaos Music Centre. Link goes to the Kaos Music website.

Recommendation

The description mentions all the offerings at Kaos Music Centre including music store, music school, favourite brands, guitar lessons, piano lessons and adult group classes. 

I would need to find out more about your business but it seems like guitars are really your main focus judging by your posts. Which is why we would suggest focusing your description around your guitar content aiming to establish your store an industry leader in the guitar space. You could still mention the other offerings on your profile but focus the description mostly on guitars.

Story Cover Images

Analysis

No story highlights at the time of health check.

Recommendation

We recommend using story highlights on your profile. This will help you group your content into different categories and give your followers more content to go deeper into. For example you could have “New Guitars” “Riff of the day” “Fender” “Gibson” etc. Consider also giving each story highlight a logo/image to help create a more professional theme on your profile.

Content

Analysis

Posting in newsfeed every few days or so with no stories at the time of health check. 

Some photos in newsfeed are high-quality and look really professional. Others need work and may be suited to stories rather than newsfeed. Same for the videos.

Descriptions on each post are quite short and could go into more detail on each guitar with more hashtags added also for a wider reach.

Recommendation

We recommend ramping up the frequency of your posts both in your newsfeed and in your stories. This will help get your content to more eyes. Aim for at least one post per day in your newsfeed and 6-10 stories per day for now.

Include some more features and benefits of the products you are posting about and aim for 20-30 hashtags with each post. You can use similar hashtags each time and store the bulk of them in your phone for quick access. 

 

Consider asking a question with some of your posts to encourage more engagement and comments from your followers.

Grid

Analysis

For the most part the newsfeed grid looks great with the majority of content being guitar images and videos. There is some content which would be better suited to stories which would give your newsfeed grid a better overall visual appeal.

Recommendation

The photos of guitars with amplifiers behind them look great and fit your newsfeed well. The majority of the videos also look professional, mostly the ones where the camera is on a tripod and not hand-held. 

Consider whether each post is professional enough to include in your newsfeed or if it should be posted in your stories. Only your higher-quality photos and videos should be posted in your newsfeed. You can go through and “archive” posts which do not fit this description. This will keep your newsfeed packed with quality content. We can show you how to do this if needed.

Some of your videos could also be made into IGTV content which gives your audience a longer video to watch.

Overall, your content is 80% on the way where it needs to be in our opinion.

Engagement

Analysis

Some comments from followers have not been responded to. More work to be done here.

Recommendation

We need to get you responding to more comments from your followers. Aim to reply to every comment left on your posts. This will help to deepen your relationship with your audience and help to build your community online.

Let’s do something with these results….

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Imagine what your Instagram could be if you really took control…..