Health Check Results

The results are in….

Glenn and his team have taken the time to personally analyse your Instagram profile and have made the following discoveries and recommendations….

Profile Picture

Analysis

Side on view of you singing into microphone

Recommendation

Initially a bit difficult to tell what the picture is, consider shooting a clearer picture and from a front-on angle

Bio/Description

Analysis

What you’re saying is ok, just a little difficult to read without line breaks.  Does Blind Pony have its own IG account?

Recommendation

Use line breaks and emojis to separate content. Add Blind Pony account tag if it has one. Add what type of music you play for the “first time” visitor

Story Cover Images

Analysis

All just say “highlights”

Recommendation

Separate the stories into relevant categories. Add relevant logos to each category as cover image

Content

Analysis

Content quality is mixed, some is good behind the scenes and some is not relevant to your audience. The biggest problem is there are no hashtags

Recommendation

Add hashtags so your content becomes discoverable. Research hashtags that your competitors and community use and include them in your posts.

If the primary reason to have it is to promote your band and music.

Consider what content is interesting and valuable to your audience, not yourself.

Grid

Analysis

 A mix of a lot of different styles and content types

Recommendation

Your grid/feed should have a “theme” meaning that the content “feels” the same.

Always use a thumbnail for videos, not just a black image.

Engagement

Analysis

Because you don’t use hashtags you make it hard for anybody to discover your content, therefore there is very little engagement happening on your posts.

Recommendation

When people leave comments make sure you acknowledge them by replying to them.

Go onto accounts of people in your target audience and leave some meaningful comments based on the content.

Let’s do something with these results….

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Imagine what your Instagram could be if you really took control…..