Health Check Results

The results are in….

Glenn and his team have taken the time to personally analyse your Instagram profile and have made the following discoveries and recommendations….

Profile Picture

Analysis

Profile Pic is a wide shot of the landscape with cottage in the background.

Recommendation

This looks good but I actually would like a closer shot of a part of the cottage such as the shot of the outdoor setting on January 16th or the dogs looking out over the deck at the sunset. This helps to give a more personal feel for people who come across your profile.

Bio/Description

Analysis

Description/Bio is nice and personal. It could use a call-to-action and perhaps more about the key selling points of the property.

Recommendation

 I’d recommend adding a call-to-action to encourage users to click through to your website to make a booking. I would also consider fitting in a few more key selling points of the property if you can squeeze them in.

Story Cover Images

Analysis

Using story highlights.

Recommendation

Great work using story highlights. However the highlight has a snow field. I’d recommend adding more story highlights showcasing the appealing aspects of the property itself. You could break them down into categories such as “Outdoor Activities”, “Walks”, “Look Outs” etc.

Content

Analysis

Posts of the property look good. We could also add in more shots of the surrounding areas.

Recommendation

I’d add in some images of the hunter valley and surrounds to really showcase the area itself. 

I would also keep adding images of the property itself but just mix in some more shots of the wider area to really entice tourists to visit your cottage.

Grid

Analysis

 A filter could be used to help with consistency.

Recommendation

 I would recommend experimenting with some filters to give a more consistent style and theme to your grid. Try “Lightroom” App as an example. 

This would really help to lift the overall vibe and professionalism of the newsfeed. I can explain this in more detail.

Engagement

Analysis

Some followers commenting and some engagement but could do more here.

Recommendation

I’d focus on replying to all your follower’s comments personally. Keep this up as this will be a great way to build a strong and loyal audience.

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