Health Check Results

The results are in….

Glenn and his team have taken the time to personally analyse your Instagram profile and have made the following discoveries and recommendations….

Profile Picture

Analysis

The text in the profile pic is a bit small to read and could be changed to a larger logo.

Recommendation

 I’d recommend changing the profile pic to a larger logo just because the phone number and extra text is too small to read. If you don’t have a logo to use then just the text “South Coast Hair & Makeup” could work.

Bio/Description

Analysis

Love this bio. Short and sweet but to the point. It also has a call-to-action which is great.

Recommendation

I’d like to find out a little more about what you’d like the call-to-action to be. If you’re happy with customers calling the phone number then you could leave as is, but ideally I would aim to send them to your website where they could potentially book an appointment, buy a product etc.

Happy to talk more about this if you like.

Also, is this profile setup as a business page? I’m asking because I think it could benefit from an address and email button.

Story Cover Images

Analysis

 Just one story highlight currently.

Recommendation

I’d recommend adding more story highlights to give your followers a more detailed look at who you are and what you do. This can also help to categorize your different offers and could potentially include categories such as; “Products”, “Brides”, “Hair”, “Makeup” just as some examples.

Content

Analysis

Content is heading towards the right direction with news feed however some work to be done here on keeping the images in the news feed more consistent.

Recommendation

You have some really professional images mixed in with some not so professional images. I’d recommend keeping the newsfeed for your best content and moving the rest to your stories. Are you using an iphone for the images? If so, portrait mode on the newer iphones helps to provide a nice blurred background and professional look for head shots.

Great use of hashtags. Keep this up. 

With the written text, I’d consider adding a specific call-to-action and as well as sometimes asking a question to encourage more engagement.

Grid

Analysis

The newsfeed grid could benefit from a more consistent theme by keeping a common photo style but also by potentially using a filter.

Recommendation

I’d recommend looking into using a filter so that you can get a common style and theme across your newsfeed. Apps such as Lightroom can work well. I’m happy to explain more on how to set this up.

Engagement

Analysis

Some followers engaging in comments. More work to be done here engaging with them.

Recommendation

 I’d recommend replying to every comment left on your newsfeed. This will go a long way to building your audience and pay off big time in the long run.

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Imagine what your Instagram could be if you really took control…..