Health Check Results

The results are in….

Glenn and his team have taken the time to personally analyse your Instagram profile and have made the following discoveries and recommendations….

Profile Picture

Analysis

Profile picture is the NS logo on an angle

Recommendation

Is there an official NS logo you could use instead? We think this could boost the branding significantly.

Bio/Description

Analysis

Description is word-rich and could be broken down into smaller chunks of information. The link sends us to a YouTube channel.

Recommendation

We recommend breaking down the description into smaller chunks of information. For example; “Award winning musical instruments” “Designed by Ned Steinberger” “Advancing the state of the art” etc

Do you have a website you can send users to? If so, we recommend sending users to your website over YouTube because then you will have a more captive audience land on your site as opposed to landing on YouTube where users can then discover other videos from other accounts.

Story Cover Images

Analysis

Good use of Story Highlights. Four Story Highlights being used at the moment.

Recommendation

Consider adding a logo or image to each highlight badge. This will help to establish a key theme/style on your profile

Content

Analysis

Posting daily in the newsfeed. Most photos look professional. Photos of artists using NS instruments work well to establish credibility and show that it is a popular brand in this market. Some hashtags being used.

Recommendation

Keep using professional photos as much as possible of artists using NS products. This is working well. Videos are working well too.

We recommend using more hashtags to get your posts to a larger audience. Aim for 20-30 hashtags with each post.

We also recommend asking a questions with some of your posts to encourage more comments and engagement.

Grid

Analysis

The professional photos and videos in the grid look fantastic. There are some lower quality photos/videos which could be better suited to stories rather than the news feed.

Recommendation

We recommend continuing to use professional photos and videos for your news feed but keeping lower quality images for stories.

Engagement

Analysis

Responding to the majority of comments from other users

Recommendation

Great work in engaging with other users via comments. Continue to work on replying to every comment from your followers. This will help to build a deeper relationship with your audience

Let’s do something with these results….

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Imagine what your Instagram could be if you really took control…..